Arundhati film has turned out to be a major success and a blockbuster also is looking imminent for it.
Apparently, the film's main strength lies in the audio and sound effects to bring about the kind of fear and chill elements. However, almost 90% of the theatres in B and C centres are not equipped with the right kind of sound system and the situation is said to be even worse in the C centres.
This has led to a rather milder response as compared to the A centres and experts say that the maximum mileage can now be generated only from the A centers if they are looking at a major record breaker. This should be a challenge of sorts and also an eye opener to those who are not focused on improvising their theatre infrastructure.
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